Choosing a name for your business

Choosing a name for your business

"What's in a name? Shakespeare said, “a rose by any other name would smell as sweet." This is not the case when it comes to naming a business.

Coming up with the right name is one of the most important decisions a business has to make. It must embody your brand values, convey your distinguishing characteristics and support your brand positioning.

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10 Steps to Starting a Digital Business

10 Steps to Starting a Digital Business

Starting a business for the first time can be overwhelming and intimidating. The key to success is breaking down the process into manageable chunks, being realistic about timelines and getting the right people and resources around you to help you achieve your goals. Here's ten steps to guide you in setting up your digital business.

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