About Cinnamon Pollard

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Master of Business (International Marketing) University of Technology Sydney
Bachelor of Economics (Social Sciences) Sydney University

Cinnamon began her career in 1995 as the Manager of the ABC Multimedia Unit.  Cinnamon oversaw the development of the first website for the Australian Broadcasting Corporation.

Over the past 20 years she has focused on delivering digital strategies and growing digital businesses across a spectrum of companies from government and not-for-profit, to large corporations and small start-ups.

Cinnamon is just as passionate about technology now as when she co-founded the world’s first web-based personal organiser (InfoBank Online) in 1997! 

For Fairfax Media she built TheVine.com.au from the ground up to become Australia’s largest youth and entertainment site. At LifeLounge she developed Everguide – a mobile-based events guide. At Starlight Children’s Foundation she built and marketed Livewire, a safe online community for teenagers living with serious illness.

Other sites Cinnamon oversaw the development of include the Today FMTriple M and Radar Radio sites for Austereo, and the first Earth Hour website.

Most recently, Cinnamon launched Zookie, the go-to for Australian pet lovers—providing everything you need to know about pets.

Cinnamon also co-founded 1 Giant Mind, a charity established to reduce and prevent stress-related lifestyle disease and mental illness by empowering people worldwide via a learn-to-meditate app.

Cinnamon is currently working with RACV to develop and launch the RACV Membership Mobile App.

Last year, Cinnamon worked with two social enterprises, Grace Papers and Collaboration For Impact. Both are online programs and communities design to affect social change.

Prior to that, Cinnamon worked with oOh! Media, Australia's largest out of home company, to build and launch Hijacked - a new online, mobile and digital outdoor platform for students by students.

No matter what type of business Cinnamon works on, she brings to it a rare understanding of digital strategy, human-centred design combined with commercial nous. An excellent communicator and a tight project manager, Cinnamon makes turning ideas into successful digital businesses look easy.

Contact Cinnamon Pollard today!